Featured

MISTORA

PACKAGING/BRANDING

Intro: In African and Caribbean cultures, telling stories has long been a part of life. These tales have been loved by children for a long time, and they have been handed on to generations to come.

Insights: In Africa, it is customary for folklore tales to be passed down orally by a griot, a musician, and a historian who travels while preserving local legends and history. On the nights, when friends and family are gathered together outside under the stars, stories are recounted and retold on the Caribbean islands. Africans under slavery brought the majority of the Caribbean tales to the islands from their native continent. Folklore from Europe and East Asia later had an impact on the stories.

Solution: A conceptual board game that honors great stories and encourages imaginative play in kids. Three creepy, mysterious folktales from Africa and the Caribbean served as the basis for this game. They contain tales of creatures and spirits that have human-like speech and behavior. Join us on this adventure and assist Raina, Kojo, Mateo, Esther, Azi, and Isabella in returning home through the glass cave and escaping Anansi the spider, the three devils, and the moon gazer.

2023 GRAPHIC DESIGN USA 60th Design Awards Winner: View here

- Branding
- Packaging
- Naming
- Concept
- Strategy
- Logo Development
- Advertising
- Web design
- Art direction
- Illustration

TOOLS USED:

The Headless Dance:

A popular folktale from Cuba. It is known as an origin tale that explains what happened at the beginning of the world. It features Cuban music, dancing, and devils.

Kweku Anansi and the Unknown Challenge:

Stories of Anansi the spider originate from the Ashanti people of Ghana and variations are told all over the Caribbean. He is a clever greedy rascal that goes on many adventures.

The Moongazer:

Across the Caribbean countries, children are told about a giant ghostly figure that appears on the night of a full moon and scares everyone in the villages.