PACKAGING/BRANDING

Intro: Exotic fruits, which can only be grown in specific regions, are found in countries around the world. However, the United States often lacks access to these fruits or offers a limited selection, hindering the growth of the exotic fruit market.

Insights:  Many people in the United States have never had the chance to taste a variety of exotic fruits with unique flavors because they're not readily available in stores. However, there is growing interest in trying these fruits, as they offer an "approachable adventure" for those looking to explore new tastes.

Solution: A conceptual tea company that offers consumers the chance to sample the various flavors other countries have to offer by introducing exotic fruits that are typically unavailable in the United States.