Intro: Ginger beer is one of the oldest fermented drinks still consumed today and has been around for generations. It has a rich history that stretches back to the 1700s, and its savory flavor and revivingly hot sting have maintained its popularity.
Insights: Originally prepared as a fermented alcoholic beverage with ginger, sugar, and water, it later evolved into a popular non-alcoholic beverage. Despite the fact that no company has ever created a ginger beer with additional flavors, the production of ginger beer has remained a lucrative industry. 
Solution: An innovative new conceptual ginger beer company that offers different flavors and has added health advantages.
project scope:

- branding
- packaging
- naming
- concept
- strategy
- Logo Development
- art direction​​​​​​​
Concept: emotions in color
This concept will focus on the color psychology of the emotions a person can feel after consuming ginger and other types of fruits. For example, ginger decreases stress which can be associated with calmness. Calmness is often connected to cool colors such as blue and green.
tools used:
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