ENCRYPTID
BRANDING
Intro: Since 1955, a specialized study of animals called cryptozoology has existed. Due to the fact that the majority of people are unaware of the definition of cryptozoology or its history, it is frequently a misunderstood subject of study.
Insights: The study of cryptids—animals that might or might not exist—is known as cryptozoology. For example bigfoot or the lochness monster. Many centuries-old stories and folklore feature these monsters. People frequently still report sightings today. Cryptozoologists search the globe for accounts of unusual sightings while compiling scientific data and disseminating their discoveries to the public.
Solution: Conceptual branding for a yearly conference aimed at educating young people about cryptozoology and its practitioners.
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Branding
Naming
Concept
Strategy
Logo Development
Advertising
Web design
- art direction
TOOLS USED:
CONCEPT: UNENCRYPTION
This concept focuses on unraveling the history and research surrounding cryptids. It delves into the details of sightings, documentaries, papers, and evidence to uncover the truth about these mysterious creatures and reveal the process of uncovering the answers.
PROMOTIONAL POSTERS
SCHEDULE
Click to swipe through
WEB PRESENCE
AD CAMPAIGN: LOOK THE OTHER WAY
This concept revolves around the idea of delving deeper and seeking out the questions that often go unasked. What hasn't been explored yet that might open up new possibilities? It encourages moving away from the obvious and venturing down a different path. Often, the most crucial details are found where no one else is looking.
COLLATERAL
