Intro: Since 1955, a specialized study of animals called cryptozoology has existed. Due to the fact that the majority of people are unaware of the definition of cryptozoology or its history, it is frequently a misunderstood subject of study. 
Insights: The study of cryptids—animals that might or might not exist—is known as cryptozoology. For example bigfoot or the lochness monster. Many centuries-old stories and folklore feature these monsters. People frequently still report sightings today. Cryptozoologists search the globe for accounts of unusual sightings while compiling scientific data and disseminating their discoveries to the public.
Solution: Conceptual branding for a yearly conference aimed at educating young people about cryptozoology and its practitioners.
project scope:

- branding
- naming
- concept
- strategy
- Logo Development
- advertising
- web design
- art direction​​​​​​​
tools used:
Concept: Unencryption
This concept centers around the idea of decrypting all of the history and research done on cryptids. Diving into all the details such as sightings, documentaries, papers, and evidence to reveal the truth about cryptids and to show the process of finding the answer.
Click to swipe through
web presence
AD Concept: Look the Other Way
This concept centers around the idea of digging deep and searching for the questions no one is asking. What hasn’t been looked at that could lead in another direction. Stray away from the obvious and go to a new avenue. Sometimes the most important details are where no one is looking.
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